What is Quirk's Virtual – DIY Research?

The Quirk's Virtual – DIY Research event will focus on various topics from keeping research in-house to using tools to do it yourself. In 2024, Quirk’s will be holding four virtual events.

• Quirk's Virtual – Innovation: February 1, 2024.
• Quirk's Virtual – Research Collaboration: April 17, 2024.
• Quirk's Virtual – DIY Research: September 25, 2024.
• Quirk's Virtual – Data Quality: November 20, 2024.

These events are designed to cover in-demand marketing research and insight topics.

#QuirksVirtual

DIY with AI: How to Streamline Your Qual Research

Live at 9 a.m. ET/2 p.m. U.K.

AI is revolutionizing the research landscape, especially for those embracing DIY methods. But mastering AI to streamline the collection, analysis and sharing of qualitative insights efficiently and cost-effectively requires some guidance. You could figure it out as you go or join Voxpopme to learn how AI can simplify every stage of your DIY research process. Learn more. 

Redefining the Professional Hair Industry in Europe for a Global Industry Leader

Live at 10 a.m. ET/3 p.m. U.K.

For the past three years, VisionsLive has worked with one of the hair industry’s leading brands to better understand the hair market in the DACH region (Germany, Austria and Switzerland, incl. Luxembourg) and by extension, the rest of Europe. During this journey VisionsLive discovered a flood of new trends and ideas and also redefined the professional market. Learn more.  

Introducing ‘Researcher-Driven AI’: Driving Agency-Quality Research at DIY Costs and Speed

Live at 11 a.m. ET/4 p.m. U.K. 

Knit Co-Founder and CEO Aneesh Dhawan unveils the newest release of Knit's platform: Researcher-Driven AI. Aneesh will walk through the evolution of DIY research that has led to the development of Researcher-Driven AI, including walking through a real study conducted on Knit's new platform. Learn more. 

The Killer Advantage: Expanding Dave's Killer Bread Through DIY Research

Live at 12 p.m. ET/5 p.m. U.K. 

In this session, discover the pivotal role that DIY consumer insights played in DKB’s successful expansion beyond bread into a diverse range of products. With a lean team of researchers, Flowers Foods partnered with quantilope to implement a DIY, tech-driven approach to insights, running over 60 advanced method projects on the DKB product line since 2022. Learn more.